WeeklyBirthdays.com

WE SEND LOCAL BUSINESSES
NEW BIRTHDAY CUSTOMERS EVERY WEEK.

Show irresistible offers to people who live and work near your business that are celebrating their birthday within the next 7 days.

BECAUSE PEOPLE SPEND IRRATIONALLY ON BIRTHDAYS

People celebrating birthdays are in a free-spending mood. Tap directly into this high-value audience with an amazing offer and generate new loyal customers that will rave about their experience. Furthermore, birthdays typically involve friends and family. This allows you to more quickly realize ROI through higher-than-average order values. On the back-end, you capture the email and phone number of the individual and can add them to new or existing marketing and rewards campaigns. 

 

Get your business in front of people who live and work near your location and have an upcoming birthday in the next week.

"DONE FOR YOU" BIRTHDAY MARKETING

We'll take it from here.

We can have your entire campaign set-up in a few days, supplying a steady stream of birthday customers to your business. The longer you wait, the more birthday customers you miss out on! 

Fill out our quick-start form and let’s schedule a quick call to discuss your current offers, your potential birthday offer and how we can get it online and in front of local customers about to celebrate their birthdays. Check out industries who are benefitting from Birthday Marketing!

STEP-BY-STEP PROCESS

INFOGRAPHIC

Check out a demo we created for a local car wash!

To preview our demo, click here (or on the phone graphic) and simply fill out and submit the form on the next page. This will enter you into our birthday marketing process to show you how it all works. Contact us with any questions or if you’d like us to mock-up your custom birthday marketing strategy. *This is a demo, not a real offer. This demo offer is non-redeemable.

What’s included in this demo?

  • Custom Facebook Ad

  • Custom-branded Landing Page:
    • Inbound web form
    • One-time birthday offer
    • Scarcity countdown timer
    • Offer features & value
    • Client testimonials
    • Business address & map
  • Personalized Thank You Page
      • Immediate access to coupon code
      • Coupon redemption instructions
      • Coupon expiration date
      • Business address & map
  • Automatic Personalized Thank You Email
    • Custom branding
    • Personalized subject line and content
    • Coupon code
    • Redemption instructions
    • Coupon expiration date
    • Business contact info and address
  • Automatic Personalized Reminder Emails
    • Two emails reminding user to redeem their offer
      • Custom branding
      • Personalized subject line and content
      • Coupon code
      • Redemption instructions
      • Coupon expiration date
      • Business contact info and address

Contact your one-stop birthday marketing team!

SIMPLE 3-STEP FRAMEWORK

You take 10 seconds to fill out our
3-question quick-start form.

We hop on a call or have an in-person meeting to discuss campaign goals.

You start showing irresistible birthday offers to local customers next week!

YOUR SUBSCRIPTION HELPS PROVIDE A BIRTHDAY PARTY FOR A CHILD IN NEED!

We have joined forces with Beverly’s Birthdays! We’re now donating a portion of our proceeds towards birthday parties for children in need.

TRANSPARENT PRICING

No long-term contract. No set-up fee. Cancel Anytime.

*LIMITED TIME*
INTRODUCTORY OFFER

$100 OFF/MONTH FOR FIRST 3 MONTHS!

$347 $247

$247/month for 3 months. $347/month thereafter.*

HERE’S WHAT YOU GET:

Free Birthday Marketing Consultation
Facebook Ad Design, Targeting & Management
Custom Landing Page & Online Lead Capture Form
 Lead Notification Email To Your Inbox
Lead Thank You Page With Automated Coupon Delivery
Automated Thank You Email With Coupon Delivery
Automated Coupon Redemption Reminder Email
Automated Coupon Expiration Reminder Email
Monthly Campaign Performance Report
New Leads to Add to Your Email Marketing List
High-value Birthday Customers Visiting Your Business

*Facebook daily ad budget not included in campaign service management costs. Daily ad budgets start as low as $5/day.

Discounted quarterly and annual plans available.

answers to FAqs

We didn’t invent birthday marketing, we just made it smarter! Birthday marketing as been around for a very long time, and for good reasons:

  1. People take their birthdays seriously.

  2. People love to celebrate their birthdays.

  3. People spend irrationally on their birthdays.

  4. When done right, birthdays are the perfect opportunity to cultivate a relationship, create a memorable experience and a lock-in lifetime customer and raving fan that will refer you to friends and family.

Weekly Birthdays doubles-down on the age-old fundamentals of marketing: Send the right message, at the right time, to the right audience. Now that’s the recipe for a successful birthday marketing campaign!

We have revived a tired direct mail concept and use a digital hack that will create excitement around your birthday offers and consistently drive more people to your business. 

  • We use a Facebook ad criteria that puts your ad in front of people that have an upcoming birthday within the next 7 days.

     

  • We choose the radius around your business (5-10 miles or more) that you want to target.

     

  • We design the ad creative, set a daily spend and let the campaign loose.

     

  • The campaign targets new prospective birthday clients each and every week.

Simply put, it’s just a smarter way to spend your advertising dollars.

Say so-long to those inefficient and ineffective coupon mailing companies you’ve been paying to pack your ad into an envelope with 50 glossy prints. Say hello to a digital way forward that provides ROI while building  your email marketing list for future  re-targeting campaigns!

We use a little-known Facebook ad audience to pinpoint people who live and work near your business and have a birthday within the next 7 days.

Additional targeting is optional (gender, age, interests, etc.) and can be implemented on a case-by-case basis if your product/service caters to a more specific demographic. In most scenarios, keeping the targeting criteria to a minimum provides the best results.

The more targeted, the smaller the audience. We will guide you on the best approach for your campaign. 

We’ll target upcoming birthdays within 5-10 miles of your business and give them a birthday offer they can’t refuse! 

As soon as a lead fills out the short four-question form on the custom landing page we build for your business you will receive a notification email that the form was submitted.

You will also be provided a reporting link that you can click anytime to download your most recent list of leads to a spreadsheet. 

In addition, you will be provided a web-based link to simple open a web page and view your report online. 

The email will contain the lead’s first and last name, email address, mobile number and in the case of on-premise coupon redemption (restaurants, salons, spas, jewelry stores, etc.) a desired date they would like to redeem their offer. 

As soon as the prospective customer completes and submits the form, a thank you message and coupon code will be revealed. 

They will also receive a confirmation email immediately post-submission with their coupon code and  your business’s contact information, menu and directions to your location.

Our system will send two more emails based on their submission date. For instance, if the offer expires in 14 days, they will receive reminder emails on day 7 and day 14 in addition to the email they received immediately after they completed the form.

If you wish to put an expiration date on your offer, we can do that and automatically add it to their coupon. 

We are flexible. If you want to provide us with a code that is in your POS, we can add it to the emails. 

We can also:

  1. Create a single generic coupon code.
  2. Generate a unique random number for each lead form submission.
  3. Create a unique code string which includes the last name they used in the form field.

We have created a “done for you” process that automates your entire birthday marketing campaign. All you have to do is fill out our quick on-boarding form and wait for your new customers to walk in the door.

Our simple, transparent pricing:

  • No set-up fee. No contract. Cancel anytime.
  •  $347 $247/Month for First 3 Months*
    (Take $100 off your first 3 months with this limited time introductory offer!)
  • $347/month thereafter.*

*Facebook daily ad budget not included in campaign service management costs. Daily ad budgets start as low as $5/day.

Here’s what you get:

  1. A custom branded inbound marketing landing page where leads will are directed to after they click your Facebook ad.
  2. A custom online form with built-in thank you page and auto-delivery of coupon or discount code.
  3. Three automated email follow-ups to all leads reminding them to redeem their offer.
  4. Facebook ad creation, targeting and consulting.
  5. Custom campaign analytics report at the end of each month

Facebook Ad Spend
The amount your business is comfortable spending on Facebook ads each month is up to you. You can spend as little as $5/day, but we recommend starting at $10/day as the more ad exposure you get early on the sooner your ad will start performing for you. You can always dial your ad spend up or down at the end of each month.

We will review your ad performance at the end of every month and send you a report along with any ad optimization recommendations to reduce your spend and increase your conversion rates.

BIRTHDAY MARKETING FOR YOUR BUSINESS

Birthday marketing can multiply your average order values. Here’s how. One free birthday meal or service is great, but a BOGO (buy-on-get-one) is  the best. Why? Because they have to bring another  customer to your business in order to redeem–which offsets the cost of your birthday give-away and  drives up their total bill. The more the merrier! You can even offer a free offer to the birthday guest and add in several $5 off coupons for their friends–further  ensuring they bring more  people to their celebration!

A free birthday offer is great, but don’t forget about the power of the BOGO (buy-on-get-one). Why? Because the visitor will likely bring a friend (ie. another customer) to your business in order to redeem which helps offset the cost of your birthday give-away. You can even offer a secondary deal like $5 off coupons for “x” number of friends to drive up your customer count and increase the parties’ total bill.

FOOD & DRINK:

  • RESTAURANTS
  • BARS
  • WINERIES
  • WINE TASTINGS
  • DISTILLERIES
  • BREWERIES
  • ICE CREAM SHOPS
  • BAKERIES
  • CANDY STORES

ACTIVITIES:

  • GOLF COURSES
  • SPORTING EVENTS
  • SKI RESORTS
  • WATER PARKS
  • VACATION RESORTS
  • PAINTBALL PARKS
  • LASER TAG
  • SKATING RINKS
  • BOWLING ALLEYS
  • ZIP-LINE PARKS
  • MUSEUMS
  • COMMUNITY POOLS

SERVICES:

  • CAR WASHES
  • LIMOUSINE SERVICES
  • TRAVEL AGENCIES
  • LAWN CARE
  • DECK / PATIO BUILDERS
  • PET SITTERS / GROOMERS
  • DRY CLEANERS
  • CATERING SERVICES
  • RESIDENTIAL CLEANING
  • HANDYMAN SERVICES
  • PHOTOGRAPHERS
  • FINANCIAL ADVISORS
  • PERSONAL ACCOUNTANTS

RETAIL & FITNESS:

  • SPAS
  • HAIR SALONS
  • BARBERS
  • JEWELRY STORES
  • FLOWER SHOPS
  • GREENHOUSES
  • BOUTIQUES
  • YOGA STUDIOS
  • GYMS
  • PERSONAL TRAINERS

EXPERIENTIAL:

  • WINE TOURS
  • PUB CRAWLS
  • MOVIE THEATERS
  • CONCERT VENUES
  • ESCAPE ROOMS
  • AXE THROWING
  • BOTOX PARTIES
  • PAINTING PARTIES
  • ZIP LINE COURSES
  • GO-CART RACING
  • PARTY BOATS
  • COOKING CLASSES
  • MIXOLOGY PARTIES

FACEBOOK BIRTHDAY STATS...

BIRTHDAY PLANNING PROCRASTINATION IS REAL.

LAST MINUTE PLANNING LEADS TO increased PURCHASES within A week of their birthday.*

IF YOUR BUSINESS IS FOOD, WE SHOULD TALK.

73% OF PEOPLE BUY OR ORDER FOOD ON THEIR BIRTHDAY.*

With over 2.8 billion monthly active users on Facebook worldwide, their insights into the online and offline activities of their users are profound. What they have found for  our needs is that birthday event creation starts from 14 days out from the host’s birthday—with the peak happening four or five days before their actual birthday.*

We’ve taken this useful data and converted it into a “done for you” system so businesses of all sizes can quickly and easily tap into this high-value market segment.

BIRTHDAYS BY THE NUMBERS

The rise of the digital birthday message...

"I WANT TO GET DIGITAL..."

A recent Facebook survey found that most people would rather receive their birthday wishes through a Facebook post, rather than a traditional birthday card in the post, or a text message.

People may prefer to receive their birthday wishes through Facebook because it offers the opportunity to react instantly. On their birthdays, people turn to Facebook to express their gratitude, posting that they feel “blessed,” “loved” and “happy” for the “birthday wishes” and “lovely messages.”*

"HAVE BIRTHDAY, WILL SPEND!"

Lots of people use their birthday as an excuse to treat themselves. 61% of people say they treat themselves for their own birthday, and people who extend their birthday are slightly more likely to self-gift. But the most valued birthday present people want to receive is quality time with loved ones.*

*Statistics and related content from Facebook.

HIGH-VALUE BIRTHDAY CUSTOMERS IN YOUR AREA ARE ESPECIALLY EXCITED TO GET OUT AND CELEBRATE THIS YEAR (WITH FRIENDS).

GET YOUR BUSINESS IN FRONT OF THEM WITH A HIGHLY-TARGETED, IRRESISTIBLE OFFER!

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