WE SEND LOCAL BUSINESSES
NEW BIRTHDAY CUSTOMERS EVERY WEEK.

We didn’t invent birthday marketing, we just made it smarter! Birthday marketing as been around for a very long time, and for good reasons:

1. People take their birthdays seriously.
   
   
2. People love to celebrate their birthdays.
   
   
3. People spend irrationally on their birthdays.
   
   
4. When done right, birthdays are the perfect opportunity to cultivate a relationship, create a memorable experience and a lock-in lifetime customer and raving fan that will refer you to friends and family.
   

Weekly Birthdays doubles-down on the age-old fundamentals of marketing: Send the right message, at the right time, to the right audience. Now that’s the recipe for a successful birthday marketing campaign!

We have revived a tired direct mail concept and use a digital hack that will create excitement around your birthday offers and consistently drive more people to your business. 

• We use a Facebook ad criteria that puts your ad in front of people that have an upcoming birthday within the next 7 days.

   

• We choose the radius around your business (5-10 miles or more) that you want to target.

   

• We design the ad creative, set a daily spend and let the campaign loose.

   

• The campaign targets new prospective birthday clients each and every week.

Simply put, it’s just a smarter way to spend your advertising dollars.

Say so-long to those inefficient and ineffective coupon mailing companies you’ve been paying to pack your ad into an envelope with 50 glossy prints. Say hello to a digital way forward that provides ROI while building  your email marketing list for future  re-targeting campaigns!

We use a little-known Facebook ad audience to pinpoint people who live and work near your business and have a birthday within the next 7 days.

Additional targeting is optional (gender, age, interests, etc.) and can be implemented on a case-by-case basis if your product/service caters to a more specific demographic. In most scenarios, keeping the targeting criteria to a minimum provides the best results.

The more targeted, the smaller the audience. We will guide you on the best approach for your campaign. 

We’ll target upcoming birthdays within 5-10 miles of your business and give them a birthday offer they can’t refuse! 

As soon as a lead fills out the short four-question form on the custom landing page we build for your business you will receive a notification email that the form was submitted.

You will also be provided a reporting link that you can click anytime to download your most recent list of leads to a spreadsheet. 

In addition, you will be provided a web-based link to simple open a web page and view your report online. 

The email will contain the lead’s first and last name, email address, mobile number and in the case of on-premise coupon redemption (restaurants, salons, spas, jewelry stores, etc.) a desired date they would like to redeem their offer. 

As soon as the prospective customer completes and submits the form, a thank you message and coupon code will be revealed. 

They will also receive a confirmation email immediately post-submission with their coupon code and  your business’s contact information, menu and directions to your location.

Our system will send two more emails based on their submission date. For instance, if the offer expires in 14 days, they will receive reminder emails on day 7 and day 14 in addition to the email they received immediately after they completed the form.

If you wish to put an expiration date on your offer, we can do that and automatically add it to their coupon. 

We are flexible. If you want to provide us with a code that is in your POS, we can add it to the emails. 

We can also:

1. Create a single generic coupon code.
2. Generate a unique random number for each lead form submission.
3. Create a unique code string which includes the last name they used in the form field.

We have created a “done for you” process that automates your entire birthday marketing campaign. All you have to do is fill out our quick on-boarding form and wait for your new customers to walk in the door.

Our simple, transparent pricing:

• No set-up fee. No contract. Cancel anytime.
•  $347 $247/Month for First 3 Months*
  (Take $100 off your first 3 months with this limited time introductory offer!)
  
• $347/month thereafter.*

*Facebook daily ad budget not included in campaign service management costs. Daily ad budgets start as low as $5/day.

Here’s what you get:

1. A custom branded inbound marketing landing page where leads will are directed to after they click your Facebook ad.
2. A custom online form with built-in thank you page and auto-delivery of coupon or discount code.
3. Three automated email follow-ups to all leads reminding them to redeem their offer.
4. Facebook ad creation, targeting and consulting.
5. Custom campaign analytics report at the end of each month

Facebook Ad Spend
The amount your business is comfortable spending on Facebook ads each month is up to you. You can spend as little as $5/day, but we recommend starting at $10/day as the more ad exposure you get early on the sooner your ad will start performing for you. You can always dial your ad spend up or down at the end of each month.

We will review your ad performance at the end of every month and send you a report along with any ad optimization recommendations to reduce your spend and increase your conversion rates.